The Media Masterclass is a unique opportunity to learn the secrets of the trade from the inside, with the help of two journalists turned PR professionals with more than 40 years experience between them. Radar PR has joined forces with Hook Communications to bring you a workshop which will shed light on the workings of the media and explore the best ways of dealing with journalists. The workshop will be held on Thursday, 27th October from 9:30am-4pm.
If you have ever wondered why your press release was binned or why the editor was not interested in your story, you may find the answers in this workshop.
The workshop consists of a full day of presentation, discussion and interactive exercises designed to encourage you to think about the best approaches to dealing with the press. You will learn what makes news, how to create, shape and pitch a story to journalists.
You will hear about some of the triumphs and disasters experienced by organisations in their dealings with the media, along with an analysis of lessons learned, possible solutions and suggestions for the future. There will be the opportunity to compare notes about your experiences with your fellow colleagues and to challenge two seasoned journalists.
Even with today’s social media, traditional media is still highly influential in building, maintaining and even destroying company reputations. The Media Masterclass focuses on the traditional press as an important part of this new media landscape.
Who should attend? The Masterclass is aimed at anyone who works with the media on a temporary or permanent basis, by choice or default. It will equip them with the tools necessary to handle the media, either with good news or in times of adversity.
The workshop will benefit press officers, communications officers or managers and PR managers from all sectors. It is also aimed at marketing managers who daily roles may include traditional media relations. PR account executives and managers may also find the Masterclass beneficial
To book, please contact raine@radarpr.com
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